Digital marketing platform for one of the largest pharmaceutical company
Business Need
- Hosted multi channel platform for healthcare professional and organizations (HCP/HCO)
- Integrate data from various internal and external sources
Objective
- Deliver integration platform in short period of time
- Combine data from multiple sources
- Ensure data quality is maintained
Stakeholders
- Sales and marketing
- Vendors
- Information technology
Approach
- Aligned approach and architecture between the various stakeholders
- Configured integration platform
- Developed process for data quality checks
Results
- Integration platform rolled out on time
- Increased reach of sales reps to under served areas
