Digital marketing platform for one of the largest pharmaceutical company

Business Need

  • Hosted multi channel platform for healthcare professional and organizations (HCP/HCO)
  • Integrate data from various internal and external sources


  • Deliver integration platform in short period of time
  • Combine data from multiple sources
  • Ensure data quality is maintained


  • Sales and marketing
  • Vendors
  • Information technology


  • Aligned approach and architecture between the various stakeholders
  • Configured integration platform
  • Developed process for data quality checks


  • Integration platform rolled out on time
  • Increased reach of sales reps to under served areas