Pharmaceutical Sales Reporting

// Pharmaceutical Sales Reporting

Sales reporting platform for one of the largest pharmaceutical company

Business Need
Business Need

Challenges
Challenges

Stakeholders
Stakeholders

Approach
Approach

Results
Results

Business Need

  • Implement reporting platform for sales force of 3500 reps
  • Mobility and speed
  • Data from multiple sources including ERP, CRM, Sales, Specialty Sales, and Targeting
  • Actionable information
  • Alerts and Summaries

    • Challenges

  • Ensure data quality while delivering actionable insights
  • Performance issues on mobile platform
  • Metrics and goals based on product portfolio

    • Stakeholders

  • Company leadership
  • Sales and marketing
  • Sales analytics
  • Vendors
  • Information technology

    • Approach

    • Aligned approach and architecture between the various stakeholders
    • Developed data warehouse to consolidate and summarize data
    • Designed process to define and execute alerts
    • Built quality assurance checks into data processing framework
    • Participated in sales meetings for training and feedback

    Result

    • iPad based platform deployed to sales force
    • Helped adaption of mobility platforms such as CRM and call detailing